Building a Community-Centered Future: How to Make This Small Business Saturday Count
At Founder Forward we champion entrepreneurs year round and encourage consumers to shop locally. Our work alongside founders in non-dominant start-up markets fuels our belief in the possibilities of a community-centered future – a future led by founders who are building sustainably and are driven by a net-positive impact.
This Small Business Saturday we encourage you to reflect on where your resources - money and time - are going and make choices that reflect your values and belief in what’s possible.
Shop Your Values
Beyond shopping locally, take the time to do your research and shop with businesses whose values align with yours. Is there a business in your community that focuses on sustainability, ethical sourcing, or fair trade? By committing your dollars to these businesses, you’re helping transform the marketplace to reward a more expansive bottom line—one that values people, the planet, and profit.
Use your Influence
Talk about your approach to building a community-centered future by supporting entrepreneurship with your network. Share your purchase on social media, reshare your favorite entrepreneur’s posts, write a review, and recommend local businesses to friends. Word of mouth is often the best way to support small businesses, and it doesn’t cost anything! Sharing your approach encourages others to consider the power they hold with their dollar.
Build it Into your Daily Routine
Use this day as a reminder to consider small adjustments to your daily routine. Is there a conveinent weekend farmer’s market where you can purchase your produce? Can you rethink your go-to coffee shop or bookstore? Is there a candle company you can purchase your birthday gifts from throughout the year? Small Business Saturday doesn’t have to be a one-day event – it’s an opportunity to turn your values into year-round action.
Support Founder Forward
Founder Forward is launching our end-of-year giving campaign on Small Business Saturday! As you reflect on your spending, we encourage you to take the next step and maximize your impact and invest in a new entrepreneurial ecosystem. Founder Forward works to transform the entrepreneurial ecosystem through providing unrestricted funding, non-prescriptive advising, and story amplification for Black, Indigenous, and other diverse founders. Our locally driven, founder-first solutions equip entrepreneurs to serve as community leaders and job creators.
Check out the campaign page to learn more. And don’t miss out on the opportunity to receive a special treat – a chocolate bar from the Bronx’s first chocolate shop!
Together, we can build a more sustainable, inclusive, and community-centered future. Let’s make our resources count this Small Business Saturday—and beyond.
